Why have a website?

Your digital shop window

A website is like a digital shop window. Without a shop window, a person strolling down a shopping street will not know you exist - and you miss out on many potential clients. Almost 50% of Europeans use the Internet (see statistics), which is close to 400 million Internet users only in Europe. That number tells you a little about how many more people you can reach by being on the Internet!

Be found

You may ask yourself how people find your website among the millions that already exist? It is surprisingly easy to be found. You can actually be sure your website is going to be visited, because there are always people that search specifically for your kind of business, often in your region - and these are the people's attention you want. When you pop up in those kinds of searches, there are big changes you get a new client! These are people you probably don't even reach today.

Be available

Let the customers contact you whenever they want to. A traditional store normally has limited opening hours, while an e-mail can be sent any time of the day. Spontaneous requests often result in a new customer relationship, so it is important you let your customers be spontaneous and contact you whenever they want. Another great thing with e-mail is that one normally doesn't expect an immediate answer, so you have a little time to give a good and complete answer.

Answer frequently asked questions (FAQ)

If you can answer frequently asked questions in advance, both you and potential clients will save time. On your website you can answer such questions in an easy and practical way - 24 hours a day.

Profile yourself

Publish photos, videos and other contents that show how great your business is. Make sure you make a good impression and that the word gets spread!

Sell your products on the Internet

If you have the possibility to sell products directly from the Internet you could get a nice extra income. You don't need more than a presentation of your products and a way for the clients to send an e-mail with the order. Of course you can go for a complete on-line store (we do that too), but you need a certain volume of business for this to be worth it. Often it's best to start small!

There are probably many more reasons to be on the Internet, but the ones that are listed here should be important enough for you to understand the importance of this great means of  communication.